Why is GMB important? From Rand Fishkin one of the key leaders in SEO in a presentation:
Organic Click through rate (CTR) is 52.96%
About 15 organic clicks for every paid click
Paid CTR: 3.49% (Down from about 20 a year ago)
No click searches; 47.04%
For every 10 organic clicks, 8.8 searches with 0 clicks
1.46% of all Google searches have local intent [source: HubSpot] that’s 1.6 billion seaches per day where people are looking for products, services and information in their location.
Google searches local intent
1.46%
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2.93% of all local searches now feature GMB [Source: STAT Analytics] So virtually all of those searches feature GMB.
Local searches now feature GMB
2.93%
3.68% of people contact a business directly from search results [Source: Search Engine Land]
People contact a business directly from search results
3.68%
If they are on a mobile device – which 50% of all web traffic is – all they have to do is tap a link.
Web Traffic
Mobile Device User50%
88% of people trust online reviews as much as personal recommendations. [Sources: Forbes]
People's Trust
People Trust Online Reviews88%
Key ways Optimize GMB
Geo-Tag photos
Citations
Reviews
Posts
Local SEO
Getting GMB and getting your business registered/cited on local directories aka citiations.
We manually input your business NAP (business name, address and phone) across citations
Find relevelant niche cititations for optimum effect